Design System Specialist @ Vanguard
Available for freelance projects
Proven in fintech. Driven by what's next.
Proven in fintech. Driven by what's next.
Sr. Product Designer with over 8 years of designing 0 to 1 products and design systems for startups and enterprises
Sr. Product Designer with over 8 years of designing 0 to 1 products and design systems for startups and enterprises
Past clients
My work
Select projects
Secure Site Library
Personal Investing
Secure Site Library
Personal Investing
Direct Express Portal
Federal Benefits
Direct Express Portal
Federal Benefits
Securities Application
Internal Trading
Securities Application
Internal Trading
DV01 Dashboard
Foreign Exchange
DV01 Dashboard
Foreign Exchange
Retail Credit Card Templates
Credit Card
Retail Credit Card Templates
Credit Card
Payments Platform
Payments
Payments Platform
Payments
About me
Hello! I'm Ashwin
A multidisciplinary designer crafting 0 to 1 digital products and design systems for startups and Fortune 500 companies.
A multidisciplinary designer with 6+ years of experience crafting brand identities and digital products for startups and established companies across world
8+ years
Design experience
8+ years
Design experience
20+
Project delivered
20+
Project delivered
My offer
Scalable & intuitive digital experiences
Scalable & intuitive digital experiences
UI/UX design
Product design
Visual identity
Design sytems
UI/UX design
Product design
Visual identity
Design sytems
Animation
Web apps
Mobile apps
Figma
Vibe coding
Animation
Web apps
Mobile apps
Figma
Vibe coding
Testimonials
Words from people I've worked with
Words from people I've worked with
"Beyond expectation, Ashwin simply stepped in, taught himself the industry and the software, and then took charge of one of the workstreams. He worked against ambitious deadlines, across timezones, and with an engineering and product team that struggled with direct communication. He demonstrated excellent design skills, surprising initiative, leadership, and a regular willingness to go beyond expectation."
Robert Kingslyn
Director of UX @ American Express
"Beyond expectation, Ashwin simply stepped in, taught himself the industry and the software, and then took charge of one of the workstreams. He worked against ambitious deadlines, across timezones, and with an engineering and product team that struggled with direct communication. He demonstrated excellent design skills, surprising initiative, leadership, and a regular willingness to go beyond expectation."
Robert Kingslyn
Director of UX @ American Express
"Smart, diligent, and an excellent asker of probing questions, Ashwin was a true asset to our team. His infectious positive attitude, customer-centered design focus, and his relentless drive toward efficient delivery make him a delight to work with and an outstanding partner."
Mike Santore
Head of Design @ Capital One
"Smart, diligent, and an excellent asker of probing questions, Ashwin was a true asset to our team. His infectious positive attitude, customer-centered design focus, and his relentless drive toward efficient delivery make him a delight to work with and an outstanding partner."
Mike Santore
Head of Design @ Capital One
"Ashwin has an exceptional ability to transform complex requirements into elegant, intuitive designs that create a seamless and enjoyable user experience. His attention to detail and talent for crafting user-friendly interfaces are truly remarkable."
Ryan Davy
Senior Developer @ MoCaFi
"Ashwin has an exceptional ability to transform complex requirements into elegant, intuitive designs that create a seamless and enjoyable user experience. His attention to detail and talent for crafting user-friendly interfaces are truly remarkable."
Ryan Davy
Senior Developer @ MoCaFi
"I wholeheartedly recommend Ashwin as an exceptional senior designer who brings a rare combination of strategic thinking and execution excellence to every project. Having worked alongside Ashwin, I've consistently been impressed by his ability to navigate the complex intersection of business objectives and user needs with remarkable skill and precision."
Bethany Robertson
Sr. Product Designer @ Robinhood
"I wholeheartedly recommend Ashwin as an exceptional senior designer who brings a rare combination of strategic thinking and execution excellence to every project. Having worked alongside Ashwin, I've consistently been impressed by his ability to navigate the complex intersection of business objectives and user needs with remarkable skill and precision."
Bethany Robertson
Sr. Product Designer @ Robinhood
"Ashwin has exceptional skills at researching and synthesizing data from businesses and users, and turning it into impeccable designs. He is very organized and detail-oriented. He's able to navigate complex and ambiguous tasks and lead difficult projects forward steadily. He has played an important role in creating a new design library that our team will use for many years into the future."
Rachel Wang
Sr. Product Designer @ Fidelity
"Ashwin has exceptional skills at researching and synthesizing data from businesses and users, and turning it into impeccable designs. He is very organized and detail-oriented. He's able to navigate complex and ambiguous tasks and lead difficult projects forward steadily. He has played an important role in creating a new design library that our team will use for many years into the future."
Rachel Wang
Sr. Product Designer @ Fidelity
"Ashwin is confident, to-go person with a zeal to learn new technologies at same time. Not only a good team player but he makes sure about the impact of whatever changes are implemented and deployed."
Supreet Taneja
QA Test Lead @ TCS
"Ashwin is confident, to-go person with a zeal to learn new technologies at same time. Not only a good team player but he makes sure about the impact of whatever changes are implemented and deployed."
Supreet Taneja
QA Test Lead @ TCS
Design System Specialist @ Vanguard
Available for freelance projects
Have a project in mind? Let's make it happen
I'm available for new projects starting June 2025. Whether you need a 0-to-1 product, a design system, or a strategic UX partner, I'd love to hear from you.
Helping companies stand out in crowded markets through brand and product design
What's your design process like?
Every project starts with understanding your business, audience, and goals. From there, I design, get feedback, and refine until we reach a solution backed by data and analytics.
How long does a typical project take?
It depends on scope. A 0-to-1 product or design system overhaul typically takes 3–6 months. I'll give you a clear timeline once we nail down deliverables.
How much do you charge?
I price by project based on the outcomes we're aiming for. After our first conversation, I'll put together a clear proposal so you know exactly what to expect.
Do you work with startups?
I've worked with early-stage startups building their first brand all the way to Series B companies redesigning their core product.
Can you work with my existing team?
Absolutely. I work alongside developers, PMs, and marketing teams all the time.
What do I need to have ready before we start?
Just come with a clear idea of where you want to go and why. You don't need a brief, mood board, or wireframes — that's my job. Drop me an email or DM and let's talk.
What's your design process like?
Every project starts with understanding your business, audience, and goals. From there, I design, get feedback, and refine until we reach a solution backed by data and analytics.
How long does a typical project take?
It depends on scope. A 0-to-1 product or design system overhaul typically takes 3–6 months. I'll give you a clear timeline once we nail down deliverables.
How much do you charge?
I price by project based on the outcomes we're aiming for. After our first conversation, I'll put together a clear proposal so you know exactly what to expect.
Do you work with startups?
I've worked with early-stage startups building their first brand all the way to Series B companies redesigning their core product.
Can you work with my existing team?
Absolutely. I work alongside developers, PMs, and marketing teams all the time.
What do I need to have ready before we start?
Just come with a clear idea of where you want to go and why. You don't need a brief, mood board, or wireframes — that's my job. Drop me an email or DM and let's talk.
What's your design process like?
Do I need to be good with Framer?
Will my site look like every other template?
Do you work with startups?
Can you work with my existing team?
What do I need to have ready before we start?